The second chapter of the text, “A Pedagogy of Multiliteracies: Designing Social Futures,” is the seminal publication of the The New London Group, originally printed in The Harvard Educational Review in 1996. This piece serves as a manifesto and call to action for educators to rise to the demands of the multiple modes available today. They argue that literacy pedagogy should include the “understanding and competent control of representational forms that are becoming increasingly significant in the overall communications environment” (9). In this chapter, The New London group explains the concepts of what they call “fast capitalism” in our “post-Ford” era. No longer will workers of the future be required to perform routine tasks in an assembly line, but rather they will be called upon to filter, assimilate and navigate through virtual worlds of information in the most effective ways possible. Essentially, we are preparing students for a much different workplace than the traditional pedagogies of the past account for. They write, “Students need also to develop the capacity to speak up, to negotiate, and to be able to engage critically with the conditions of their working lives” (13).

Part of the new pedagogy of multiliteracies is the idea that we are designers, and that critical analysis and interpretation of the multiple modes of meaning can lead students to the “design of social futures” in their working lives, public lives, and personal lives. There are three available modes of design in this theory, “Available designs, designing, and the redesigned” (23). Students must know what resources are available to them, know how to use those resources in the semiotic process, and understand how resources are “produced and transformed through Designing” (23). The theory of multiliteracies includes the following approaches to education: “situated practice, overt instruction, critical framing, and transformed practice” (35). The International Multiliteracies Project seeks to provide an innovative pedagogy for the 21st century: “In an economy of productive diversity, in civic spaces that value pluralism, and in the flourishing of interrelated, multilayered , complementary yet increasingly divergent lifeworlds, workers, citizens, and community members are ideally creative and responsible makers of meaning. We are, indeed,
designers of our social futures” (36).

- http://www.jeannieparkerbeard.com/?tag=designing-social-futures

The term "Multiliteracies" immediately shifts us from the dominant written print text to acknowledge the many varied ways that literacy is practiced in the new millennium. The "New London Group" (a team of ten academics including James Gee and Allan Luke) came together in 1996 concerned about how literacy pedagogy might address the rapid change in literacy due to globalisation, technology and increasing cultural and social diversity. The result was a "Pedagogy of Multiliteracies' (Cope & Kalantzis 1996). They introduce a framework consisting of three elements of design to describe the activities of an individual as they identify, read and create new text using varying semiotic codes. The following three notions of design allow us to create patterns of meaning from the multi-literacies around us.
Available designs
Available designs include the grammars of language, various semiotic systems, and film, photography and gesture, which we draw from as creators of design.
Design
Here we use the existing designs to create the new.
The Redesigned
The finished product of our work.
Semiotic codes
The identification of semiotic codes forms part of a new literacies metalanguage. The term 'semiotics' in its simplest form stands for the 'study of sign' or the social manufacture of meaning by systems of signs and how things are given meaning. You could also regard semiotic system as grammars for different modes of communication. In semiotics a 'sign', is something that represents something.
The New London Group (Cope & Kalantzis, 1996) suggest six design elements in the meaning making process, Linguistic meaning, Visual meaning, Audio meaning, Gestural meaning and Spatial meaning and the Multimodal patterns of meaning that are combinations of the above semiotic codes. Texts may employ one or more semiotic (sign, symbol, code) systems.
Here are some examples of text modes:
  • paper
  • electronic
  • live
  • multimedia.
Here are examples of semiotic codes:
  • Auditory Music, sound effects, silence
  • Gestural Facial expressions, body posture
  • Linguistic Grammar, punctuation, alphabets
  • Spatial Organisation of objects in a setting
  • Visual Still images, moving images, page or screen, layout, colour

http://studentweb.usq.edu.au/home/w0060002/EDU8415/Assign2_09.htm